We analyse a brand's image, its digital presence and the performance/reception of its marketing messages.
Analysis is the basis for understanding a brand’s audience or a topic of conversation. It helps us to create recommendations. At the heart of our approach, our proprietary platform Plugr sorts and ranks data.
It provides a snapshot of the brand’s image, on social media, in the news, of its presence and the performance of its brand messages and communication tools.
Analysis provides an understanding of:
Plugr collects data through partnerships with major global suppliers, social media platforms and press content.
Plugr provides a network of correspondents, on all continents, and in particular in every country within continental Europe, to supplement the local analysis reports. In the event of an emerging crisis or to understand a changing context, this network is invaluable.