Get to the heart of how your customers perceive you with a cross-analysis of opinions provided online, via focus groups and cognitive signals
The internet has become the main tool for gaining insight into public opinion and market trends and identifying key influencers. Online conversations are, however, sometimes not enough.
Does a crisis have a real impact on perceptions of a product, or is this feeling mostly restricted to the social media sphere? Does a favourable survey or study really reveal public opinion, in all its complexity? It’s not unusual for a purely online or purely offline analysis to prove misleading.
Plugr collects and analyses a full range of data: conversations, opinions, and individual perceptions both online and in the media.
In particular, Opinion360 provides
Plugr collects data through partnerships with major global suppliers, social media platforms and press content.
Plugr provides a network of correspondents, on all continents, and in particular in every country within continental Europe, to supplement the local analysis reports. In the event of an emerging crisis or to understand a changing context, this “Watchmen” network is invaluable.