THE IMPORTANCE OF REPUTATION FOR MANUFACTURERS
An energy company - globally recognised as an industry leader – found itself subject to widespread questioning about the quality of its products, namely steel tubes essential for conducting gas and petrol, drilled in the open sea. These accusations, probably orchestrated by competitors, were affecting its reputation and started to attract negative press attention.
An initial audit of the brand's international image was conducted, to identify and rank all the criticisms made, across all devices. Alongside an action plan, this audit was then implemented daily through intelligent monitoring, which identifies the priorities for restoring the brand's digital reputation. Certain subjects and sources triggered text message alerts. For all other subjects and sources, a report was provided for the Management Committee via email and tablet.
The status of the company's reputation was then a subject of the annual report, together with the methods that had been implemented to defend the brand's image and establish credibility, especially where their international competitors were concerned.