GAIN YOUR CLIENTS'

CONFIDENCE

We provide live monitoring of your clients’ opinions and expectations, and offer actionable recommendations based on our findings.

REPUTATION, A FUNDAMENTAL ISSUE

With the right analytical tools, you can properly listen to your audience and manage your brand’s image and digital identity more effectively.

ANALYSE TO REACT

Plugr specialises in brand image analysis. We do this through monitoring social data, digital media, forums, comments and opinions. Following this analysis, we then make several recommendations.

MONITOR AND PROMOTE

A brand's reputation is measured through the daily monitoring of all subjects and across all channels. Plugr provides interactive dashboards, newsletters and detailed reports in order to constantly understand and improve how your brand is received by a digital audience.

Use case

THE IMPORTANCE OF REPUTATION FOR MANUFACTURERS

An energy company - globally recognised as an industry leader – found itself subject to widespread questioning about the quality of its products, namely steel tubes essential for conducting gas and petrol, drilled in the open sea. These accusations, probably orchestrated by competitors, were affecting its reputation and started to attract negative press attention.

An initial audit of the brand's international image was conducted, to identify and rank all the criticisms made, across all devices. Alongside an action plan, this audit was then implemented daily through intelligent monitoring, which identifies the priorities for restoring the brand's digital reputation. Certain subjects and sources triggered text message alerts. For all other subjects and sources, a report was provided for the Management Committee via email and tablet.

The status of the company's reputation was then a subject of the annual report, together with the methods that had been implemented to defend the brand's image and establish credibility, especially where their international competitors were concerned.