PROTECT

YOUR REPUTATION

Reputation is priceless: understand your public persona – learn how to gauge pubic opinion and to promote and protect your image where necessary.

CRISIS, WHEN TIME SPEEDS UP

Plugr helps you to manage crisis periods more effectively and enables you to make effective on-the-spot decisions, thanks to accurate, real-time information.

ANALYSE AND ACT ACCORDINGLY

During a crisis, a one-off analysis is conducted to evaluate the extent of damage and the likelihood of further repercussions. It highlights influential online figures whose platforms have the widest reach.

This analysis covers all press sources, online and in conversation. It is submitted to the relevant management within 6 hours. In the short term, bullet-point analysis is provided every hour in the form of an impact summary email. A “crisis dashboard” is set up to view all sources of information relating to the crisis in one place.

MONITORING AND SUPPORT

To monitor any perceived developing crises, Plugr surveys all sensitive subjects, and provides regular risk analysis ratings. In the event of a potential crisis on the horizon, the team is alerted by email and text message and a “crisis dashboard” is set up, focusing on the subject of the crisis.

Use case

FACEBOOK CLASH

A supermarket chain was violently attacked on its Facebook page, with accusations that an employee was racist towards a customer. The incident had gained media attention, with several articles in the regional press and coverage on local radio.

Plugr was urgently called to provide an objective assessment of the situation in order to develop a comprehensive action plan to minimise the damage.

Following an audit and mapping of the influencers involved, completed overnight, Plugr suggested a simple and effective action plan to defuse the crisis, in collaboration with the teams at Jin. The lack of reliable critical sources was demonstrated by a survey and a substantiated response was posted to the community on the Facebook page, ending the controversy by the following day.