UNDERSTAND THE NEW

CONSUMER PROFILES

The mode of consumption has changed - consumers even consume differently. We lead sharp analyses to help businesses understand and adapt to these new profiles.

UNDERSTANDING YOUR CUSTOMER COMMUNITIES

Online, we join groups according to our cultural, consumer, and geographical affinities. We all belong to various communities. By understanding the conversations within these communities, brands have an incredibly rich source of information to better understand their customers. What are their expectations? What is their digital journey? What is the nature of their complaints and requests?

DECIPHERING THE TOOLS FOR DECISION-MAKING

Purchasing decisions are made online. Whether it's for an essential purchase (a house, car, or insurance), or an everyday purchase, consumers naturally turn to the web to decide. The same applies in the B-to-B world.

Monitoring trends and how they evolve feeds marketing and product thought processes. Finally, this analysis of digital communities is completed through an Opinion360 study, to reinforce the results of offline qualitative analysis of digital opinion such as focus groups and neuromarketing.

Use case

UNDERSTANDING THE DIGITAL MUM

A famous brand of childcare products notices that new parents are different. They are now digital natives, and actively prepare for the arrival of their babies using forums and social networks. When purchasing products for their new arrival, the digital native parent is influenced by the advice of other parents, and blogging mums in particular.
We conducted a 360° assessment of the characteristics of a digital mum, through an in-depth digital analysis: mapping, customer journey, key influencers. This first analysis was supplemented by a focus group and a qualitative survey on the characteristics of “Digital Parents”.
This first analysis enriched the brand's digital community strategy, as well as its product design strategy, as it is now in tune with these smartphone-addicted parents