THE IMPACT OF EURO 2016, IN REAL-TIME
An internationally known beer company wanted to understand, in real-time, the types of comments made about its flagship brand during the Euro 2016. Fans systematically use social media while watching television. This is the time to reach them and to elicit reactions from them, which the brand did, and which elicited numerous comments.
This barometer of success, in real-time, was essential for adjusting the content published, regulating the intensity of advertising and, if needs be, managing negative comments.