BENEFIT FROM

A REAL TIME BAROMETER

Capture and understand live opinions and comments surrounding your brand, so you can adjust your marketing strategy accordingly.

CONSUMER GOODS, AT THE HEART OF EVERY CONVERSATION

A large proportion web users' conversations is based on the everyday, and everyday products in particular. Hygiene, leisure, food - consumer goods are a constant source of comparisons and opinions. Consumer power is clearly visible on social networks, providing the community with opinions, criticism, and sometimes praise.

MAKING SENSE OF THE DATA

In order to understand this type of issue, it's important to make sense out of the masses of information available. Looking at several million photos, comments and references, identifying the general trends, what's driving opinion and above all, the small signals that allow us to understand and anticipate.

Use case

THE IMPACT OF EURO 2016, IN REAL-TIME

An internationally known beer company wanted to understand, in real-time, the types of comments made about its flagship brand during the Euro 2016. Fans systematically use social media while watching television. This is the time to reach them and to elicit reactions from them, which the brand did, and which elicited numerous comments.

This barometer of success, in real-time, was essential for adjusting the content published, regulating the intensity of advertising and, if needs be, managing negative comments.