KEY PERSONNEL MUST STAY

INFORMED

The world has never been so complex. It is vital for senior level management to stay on top of what is happening and act accordingly.

'TRAINING FOR VICTORY'

In a complex and changing world, leaders need information more than ever before they can take action. Deciding is about taking a step back and taking time to analyse the situation. It's also, in the immediate situation, about closing the matter and moving on.

360°, REAL-TIME INFORMATION FOR DECISION MAKERS

Plugr provides a tailor-made dashboard for managers, known as the Newsboard. This board brings together all the essential information in a simple and dynamic view that refreshes in real-time. This includes conversations on social networks had by the principal influencers, but also news articles published on and offline, and across all countries.

Covering an unlimited number of languages and countries, within easy reach, on tablet or smartphone, the Newsboard presents the global news, by key subjects (brand, manager, competitor). In the event of a crisis, it becomes an essential ally.

It's also an invaluable tool for evaluating and measuring your own image and the responses to public appearances. Monthly analysis reports supplement this dashboard.

Use case

UNDERSTANDING LOCAL ECOSYSTEMS

For a prominent defence industry business and its management committee, the Newsboard presented real-time analysis of the media, influencers and their digital publications in seven target countries. The main aim was to understand the opinion of each country in terms of the macro-economic, political, economic and cultural context, through its media outlets.

In the event of a crisis, specific information on the subject concerned was provided. Daily analysis reports of conversations and articles were also provided.