UNDERSTANDING LOCAL ECOSYSTEMS
For a prominent defence industry business and its management committee, the Newsboard presented real-time analysis of the media, influencers and their digital publications in seven target countries. The main aim was to understand the opinion of each country in terms of the macro-economic, political, economic and cultural context, through its media outlets.
In the event of a crisis, specific information on the subject concerned was provided. Daily analysis reports of conversations and articles were also provided.