DEVELOP

A STRATEGY

Figure out your competitors, identify trends, and understand decision-makers' opinions in order to develop a better strategy.

HEALTH, THE TOP SEARCH TOPIC FOR WEB USERS

Health is a primary concern for internet users. It's among the top searches, and yet health information is very often misleading; promotion-led and with little scientific credibility. Countless click-bait articles draw attention to dubious information or treatments. In today’s world, the word of a trusted third party, that of the digital 'prescribers', is essential to evaluate the quality of a source: blogging doctors, communities of patients, pharmacists, and specialist, qualified publications, are the essential intermediaries for information on health.

UNDERSTAND TO SERVE BETTER

Pharmaceutical laboratories, confronted with this new digital universe, have a unique chance to build different relationships with communities of patients, web users and the public. By capitalising on prescribers' and communities' trust, they can make themselves known, as well as their research, in a favourable light.

Our aim: to identify prescribers, analyse conversations linked to a medical illness or condition, and support the development of a communications strategy for social media, most often dedicated to health information, and to monitor all quotes in real-time.

Use case

EXPLAIN AN UNKNOWN ILLNESS TO TREAT IT BETTER

A laboratory wants to promote its prescription treatments for overactive bladders. A little known and yet common problem, the aim is to effectively inform web users of the condition's symptoms, in order to describe them and suggest a treatment.

A map of sites providing information, tweeters, blogs, and Facebook communities is created in order to send them an information kit about the condition (infographics, studies), as well as to make them aware of a patients’ information site. This generates numerous shares online, improves the info site's natural ranking and makes it the top source of information on the condition's symptoms.