EXPLAIN AN UNKNOWN ILLNESS TO TREAT IT BETTER
A laboratory wants to promote its prescription treatments for overactive bladders. A little known and yet common problem, the aim is to effectively inform web users of the condition's symptoms, in order to describe them and suggest a treatment.
A map of sites providing information, tweeters, blogs, and Facebook communities is created in order to send them an information kit about the condition (infographics, studies), as well as to make them aware of a patients’ information site. This generates numerous shares online, improves the info site's natural ranking and makes it the top source of information on the condition's symptoms.